"I’ve known Arri since 2012. The context was tough - the Unilever business I was in had been underperforming for a few years and the new MT had been appointed to bring renewed energy to the organization. I have experienced a lot of the learnings that Arri addresses first-hand by implementing the theories / frameworks in the practice of this MT. Looking back, I believe these were fundamental to the business turnaround we managed to achieve as well as in people’s energy. Critical to this process were concepts like Healthy Friction, Freedom within a Framework, the power of relationships, and process as a foundation to securing results. Along the way, I also had the chance to connect with Arri at a deeper level via individual coaching sessions. I am super thankful and grateful to him for helping me understand myself better and also questioning some of the foundational mental models that I have carried with me since my childhood. The pitfalls of leadership are definitely real, and successful leaders will need to overcome them in order to be stronger for today’s Volatile, Uncertain, Complex and Ambiguous (VUCA) World. I’ve continued to work with Arri in each of my subsequent roles, shaping my top leadership teams. And every time, the process has become even more enlightening and insightful. I would strongly recommend leaders who want to develop and thrive in these uncertain times to connect with Arri and to work with his materials."

"Arri guided me during a pivotal moment in my career when I also needed to clearly formulate my ambitions. Thanks to Arri's coaching, I gained new insights into how to further develop my career and the company, what was necessary to grow as a person and as a leader, and how I can develop people and teams. Arri presents this in a very practical way, allowing me to immediately put all the given tips into practice and quickly achieve improvement whilst taking the time to develop my own style that closely aligns with who I am as a person. A very valuable journey if you want to grow as a person and leader and want to further develop your company."

"Leading a High Performing leadership team requires both sensitivity and structure. Arri’s support has been an integral part of taking our Operations team from good to great. Group experience and individual coaching helped us become relentless and ambitious beyond imagination. We grew as a team and as professionals, becoming in the process more grounded people and leaders. I greatly appreciate his insights, the framework and most importantly, his wisdom."

"I was first exposed to Arri’s leadership development philosophies as a young manager in Unilever. Since then, in different leadership teams and different companies, I have ‘called in Arri’ – to help us build stronger teams that not only complemented each other, but consequently ended up being much better role models for the rest of the organisation. In addition, Arri taught me the most important leadership lesson of them all: Freedom in a Framework. I have lived by this guidance ever since, in the many different leadership roles I have had over the years. I feel blessed that I received this training as early as I did, as it has certainly made my leadership life so much more enjoyable. Following these experiences, I have no hesitation in recommending his work to you. Even better, let me recommend you: “live it!”"

"Arri has supported G2Ocean in our journey towards a high-performance culture. His ideas on how relationships and behaviours accelerate efficiency in global organisations have greatly assisted our progress. Arri’s techniques on how to master behaviour, manage ‘healthy friction’ and enter into constructive dialogue between colleagues - both in the management team and across the wider organisation - have been very useful. This has particularly been the case whilst we worked on developing a common culture in our global company."

"I have enjoyed working with Arri for several years now on developing and strengthening leadership within Erasmus University Rotterdam. During this cooperation I have also learned a lot about my personal leadership. Arri has a very broad and deep knowledge and experience in the field of emotional intelligence, leadership and human behaviour. He brings this knowledge in a very understandable, concrete and varied way to the development of organisations and teams. I find it very useful that Arri himself also has extensive experience as a leader in complex organisations and therefore understands well the dynamics and context of leaders and organisations. His knowledge is not only very valuable for the development of organisations and improving their results, but also for personal growth and the well-being of individuals. The more I delve into this subject (EQ, behaviour, etc), the more enthusiastic I become and the more I discover what I can and want to develop further, both personally and professionally. I like to keep using the enormous source of knowledge, information and network that Arri has to offer."

"If you are truly interested in getting the best out of the people around you, if you are truly interested in people getting the best out of themselves, and if you are truly convinced that creating the best time in people’s lives is what we all should aim for, Arri’s approach is what you need. He has helped me and my leadership team emerge as winners from some extremely difficult times. We turned the company around into a growth engine and we grew ourselves. Arri helped us with very intense workshops and one-to-one interventions. Often confrontational, but always with respect and care. His concept of Healthy Friction, where he kept on reminding us that we were not fighting against each other but sparring with each other, opened up the leadership team completely. And from there the total company. I would recommend every leader to work with Arri and use his material because the essence of leadership is about getting the best out of people."

"Arri has also been coaching the management team, providing insight into his communication models and practical support on how to develop leadership in a high-performing organisation. We can highly recommend his work for its practical approach on how to master behaviour in order to strengthen performance."

"I have known Arri personally and professionally for many years. It started when I was with Unilever in Scandinavia. We changed the organisation significantly, addressed how we interacted with each other, and designed together the future development of the business. It was very interesting to be part of that journey, and most importantly it was very successful. After my time at Unilever I have had several CEO roles in different companies, and in one way or another Arri has always been part of developing the management in those companies, both the top management team and also the next layer of management (top 100 team). In all cases, working with Arri led to successful results, and the companies have all developed in the right direction. So, I have personally and practically experienced Arri’s ideas and methods and I can conclude that they work. As a CEO I have used many of those on a daily basis, it has been an important part of developing myself as a person and as a CEO."

"I met Arri just after I joined Unilever in early 1997 when he led a performance management and personal development project. Almost 30 years later Arri is still a great coach for me, and a dear friend. Throughout the years Arri and I continued to work together. He was instrumental in my personal development and coached me through some of the most important business decisions of my life. Development of your EQ, amongst which ‘Freedom in a framework’, is a simple statement with a big philosophy behind it. When implemented with respect and trust it drives change, performance and job satisfaction. I have experienced it being successful time after time in multiple companies, countries and cultures. I encourage everybody to take inspiration from this EQ platform, to continue to develop their leadership style, and moreover also their followership, as everybody operates within a framework. And everybody needs a degree of freedom."

"Over the years, through Arri’s work I have experienced the beauty of working in a truly professional management team. It is great to experience how healthy friction can bring out the best of everyone. I have experienced many times the beauty of how a robust and open discussion can move a team forward and lead to creativity. Personally, I have learned a lot from Arri and feel that I have grown as a leader. As well as being a mentor, he was always there for me, guiding me when sound advice was called for. I definitely look forward to collaborating on a future leadership project, and recommend everyone to do so."

"This new work from Arri Pauw is quite unique. It stands out because it addresses one of the most difficult aspects of leadership. It is relatively easy to content-wise understand an issue, it is also not too difficult to develop and agree a strategy. What is really difficult is implementing the newly developed strategy, by getting buy-in from your wider team, and more importantly getting the full team to commit to delivering the agreed implementation plan. Arri addresses in a powerful manner - using real examples - how a leader can master the required behavioural changes through engaging the team, using elements like healthy friction, open dialogues and consultative decision making. In his materials I constantly recognised situations from my own business engagements. These are very important insights for all leaders."

"I have known Arri for some years now and value him highly as a coach and sparring partner, both personally and for organisational transition. Throughout my career I have accompanied and led organisations in transitions of high growth, mergers, restructurings, and turnarounds. The urge is always to get on board and implement as quickly as possible, hoping for the organisation to follow, convinced that it must be obvious that “what I do is right!”. However, in order to be successful and swift we all need an engaged and motivated organisation. For this we need purpose and trust. As trivial as that may sound, those two aspects are often not developed and nurtured - leading to confrontation, frustration and failure. It all begins with trust. Trust begins with the courage to give honest and true feedback in a constructive way, and to open yourself to receive this from others. This ability it seems is often lost in today’s world. To Arri’s work it is core and central. I can recommend it."